In some photographs the focal point is not the single subject photographed, because the whole atmosphere of the composition is important. If for some works, in fact, the subject is of absolute centrality, so much so that it is outlined because there is no other object to distract the eye from its features, for other works it is precisely the context that must be taken care of to enhance the composition. To make a product desirable you can go both ways: isolate it or contextualize it.
As for the second method to “make people talk” a product, thanks to photo retouching it is possible to load the context, the space around the subject of the photo, of a light, a taste, a particular suggestion. In this way, the subject is “narrated” also through the environment in which it is inserted. For example, in our online gallery you can find an interior decorated with two lamps and notice how the photo editing starts from a clean and bright setting and you arrive at a dreamy atmosphere, where lights, shadows and colors are charged with warmth and a sense of muffled atmosphere. At the beginning we have a clear and neutral environment that is then charged with nocturnal and orientalizing impressions, with shades of amber that make the new atmosphere very real and palpable.